Saturday’s

This project was about shaking up a category full of old-school, overly traditional liqueur brands. Saturdays needed to feel fresh, fun, and a little unexpected - something that stood out on shelf and felt made for today.

A pink-themed party scene featuring a disco ball, a bottle of strawberry-flavored beverage, and a red velvet cake with white frosting and a pink candle. Two hands are holding glasses with red dessert topped with a mint leaf and strawberry slices. The table is decorated with pink confetti, scattered with other party items, and the background is pink with a few reflective dots.
Bright orange table with lemon slices, a bottle of alcohol labeled "TRIPLE SEC," two cocktail glasses with orange slices, a small dish of lemon wedges, scattered yellow dice, a partially visible disco ball, and a yellow handheld device, all set against an orange satin curtain background.
A party table with a pink cocktail glass, a bottle of butterscotch schnapps, a small pink vase with pink flowers, a birthday cake with a blue candle, and colorful streamers, all set against a gold curtain background.
A hand holding a bottle labeled 'Saturdays Melon' pouring a green drink into a glass, which has a lemon slice and a red straw. There are playing cards, pink napkins, and scattered decorative gems on a green tablecloth with a green curtain backdrop, and a disco ball overhead.
Colorful bottles of wine with party decorations on a pink background, including a disco ball and scattered confetti and streamers.

Saturdays was created to bring some energy and a sense of fun back to the liqueur shelf. In a category full of traditional, overly polished brands, we wanted to do something different. The idea was to build a bold, modern identity that felt playful and fresh, without losing craft or credibility.

We developed a vibrant colour palette, expressive typography, and punchy packaging that reflects the flavour-forward spirit of the range. From concept to final design, everything was shaped to feel confident, spirited, and made for the weekend.

The result is a liqueur brand that doesn’t take itself too seriously - but still knows how to show up well.

Decorative party scene with a blue bottle labeled 'Blue Curaçao' in the center, a cocktail glass with a paper umbrella on the left, gold and pink party decorations, scattered confetti, two pink balls, and gold dice, all on a blue textured surface wit
Decorative party scene with a disco ball, a bottle of peach schnapps, a cocktail with an orange slice, plastic cups, poker chips, playing cards, and small party accessories on a pink tablecloth with a pink curtain background.
Two people holding glasses of yellow-orange drink with dried orange slices garnishing the rim, set against bright orange satin curtains.
A disco ball hanging above a pink background with pink confetti. In the foreground, a bottle of strawberry-flavored beverage with a party-themed label, two pink dessert items decorated with mint leaves, and a cake or cheesecake with red velvet layers
A green bottle labeled 'Saturdays Melon' being held over a green table, with a cocktail glass containing a lemon slice and a red straw, scattered gemstones, pink napkins, playing cards, a pink container, and a disco ball in the background.