Saturdays was created to bring some energy — and a sense of fun — back to the liqueur shelf. In a category full of traditional, overly polished brands, we wanted to do something different. The idea was to build a bold, modern identity that felt playful and fresh, without losing craft or credibility.

We developed a vibrant colour palette, expressive typography, and punchy packaging that reflects the flavour-forward spirit of the range. From concept to final design, everything was shaped to feel confident, spirited, and made for the weekend.

The result is a liqueur brand that doesn’t take itself too seriously — but still knows how to show up well.