Waldburger Studio | Packaging & Brand Design, Amsterdam

Harvest

This project focused on bringing more life to Harvest’s everyday range - moving beyond the premium line to create packaging that really stands out on shelf. It was the start of extending the brand’s reach, laying the groundwork for what’s now a growing range that includes salsa, pasta sauces, and more.

Fresh vegetables including ginger, yellow bell pepper, green zucchinis, red onion, and limes with a container of ghee butter in the foreground on a white surface.

Bottle of Harvest sunflower oil placed on a white marble countertop with a bowl of salad and a blurred faucet in the background.

Harvest’s everyday range was ready for a little more presence on shelf - something brighter, livelier, and more accessible. We pulled in cues from the premium oils to keep things feeling cohesive, then dialled up the colour, illustration, and personality to give the extended range its own flavour. A key factor was ensuring the design can also stretch across formats from 500mL bottles to 5L BIBs.

The result is a fresh take that still feels like Harvest, just a bit more playful - and now stretches confidently across products like salsa, pasta sauce, and beyond.

The Range