The brief was to dial up the energy and make the brand feel more approachable, playful, and a lot more shelf-ready — without losing what people already loved.

We kept the heart of the brand, but gave it a fresh palette, bolder type, and a tone of voice that felt friendlier and more fun. The goal was simple: make great kombucha look like something you'd actually want to pick up.

The result? A cleaner, brighter identity that still feels like Everybody’s — just a little louder and a lot more lively..